ABOUT Yego Coffee
ABOUT Yego Coffee
Yego is a Boston-based coffee company founded in 2019 by Francois Tuyishime. The word “Yego” is from Kinyarwanda and means “Yes.” The word can be seen as a simple word, but this means a lot to Mr. Tuyishime. “This word in Rwanda is a symbol of positivity and affirmation. The positivity that allowed us to overcome the darkness we passed through in 1994 during the genocide against the Tutsi. It is that mindset of positivity that allowed our family and communities to restore our hope where there was nothing left. At Yego Coffee, we understand that behind every cup of coffee there are two people, the hard working farmer and our valued customer. Our mission is to pay those farmers the top price as we provide our customers with high quality coffee at an affordable cost. This is possible because we source our coffee from farm to cup.”
ABOUT Francois Tuyishime
Francois Tuyishime was born and raised in the western province of Rwanda. His home village is one of the many communities that were ravaged by the Genocide against Tutsi in 1994. At six years old, Mr. Tuyishime survived the Genocide by hiding in the famous Mibizizi Parish in Rusizi. Coffee business has been part of Tuyishime's family for over four decades. As a boy, he grew up seeing his father in coffee farms working alongside the farmers providing a sustainable income for his family. He instilled this same drive in his son to not only use coffee for income, but also as a tool to build and support communities. Through this initiative started by his father’s ambition, a portion of Yego’s income goes to providing lunches and school fees in the villages where coffee farmers live. When you purchase from Yego Coffee you are not only getting a great cup of coffee, you are directly impacting the lives of rural farmers in the western and Southern provinces of Rwanda.